Whether you admit it or not, most of us are social media junkies with sites like TikTok, Twitter, Facebook and even LinkedIn becoming “Must Visit” sites several times a day.
What has made these sites so darn habit-forming? Are we so bored at work and at home that some of us spend just about every waking minute switching from one to another of these sites?
Every social media site has its unique audience but on the whole of it, don’t they all look alike? Watching the latest puppy and kitten videos are a great way to get people to watch most social media. Social influencers like singers, sports stars, phony celebrities and ordinary people posting videos about any subject you could ever imagine is now a national pastime.
So how is that important to the manufactured housing industry? The answer is simple…it’s where the eyeballs are!
Being in front of Gen Z and Millennials every single day on several social platforms showcasing your homes, inviting younger generations to stop watching puppy videos once in a while and taking a walk through one of your homes could be the least expensive form of advertising you ever do.
One of the biggest problems both the manufactured and modular housing industry has is bad perceptions of their products. When Hurricane Ian hit Florida, there were tons of videos of houses blown apart by high winds including some multi-million dollar mansions on the Gulf Coast but the majority showed older manufactured communities leveled by the wind and flooding.
That has to end and the best way to change that perception is to use social media. Here are some ideas you need to step up awareness for your company and the advantages manufactured housing has for Gen Zs and Millennials.
It’s Cost-Effective
Using social media to promote your brand will cost you almost nothing. Even if you decide to use sponsored advertising, you’ll find that it’s relatively inexpensive and very flexible.
Get Ideas for Your Content Strategy
Do you sometimes run out of content ideas? Social media is a good place to check out current trends, topics, and what your audience is interested in. These will in turn help you develop a content strategy
Lead Generation
Do you know that you can grow your leads just by promoting on social media? This explains why 68% of businesses are actively using it to win more customers. So, what are you waiting for?
Know Your Target Audience
Targeting the right audience is key to succeeding with social media marketing. So, start by defining your audience. Your ideal audience is made up of people that need your products the most. Knowing who these people are will make it easy for you to connect with them on social media and interact with them effectively.
Do Your Research
After knowing your target audience, you need to do some research. First, find out which social media platforms your target audience uses more frequently. The type of products you sell is also a good way to decipher this. Next, you want to know what time they are usually online. To determine this, note what time of the day your posts receive the most engagement.
Create Engaging Content
If the content you post is not engaging enough, your target audience will happily scroll past them. If the content you post is not engaging enough, your target audience will happily scroll past them and you will not be able to achieve a good engagement rate.
Use Influencers
Did you know that 61% of consumers have at some point been swayed in their decision-making by digital influencers? Influencers typically have a huge following on social media. This is why it makes sense to employ their services for increasing your brand awareness on social media.
Interact with Your Followers
It’s called social media for a reason. If you’re not being social, why are you there in the first place? With that said, initiate conversations with your followers, post content that directly prompts them to leave comments. By doing this, you’ll earn more followers and retain the ones you already have.
Use a Separate Content Strategy for Each Social Media Platform
Don’t restrict yourself to using just one social media platform. At the same time, don’t make the mistake of sharing the same posts across all platforms. Here’s why: users on one social media platform interact differently from users on another. Also, the structure of each social media platform differs from the other.
There are so many more reasons to use social media and you need to consider hiring a social media specialist. Not inexpensive but it could be the best marketing investment you’ve ever made.
And please, don’t use a puppy running through one of your homes to have your video go viral. Wait a minute, that might not be such a bad idea.
