Major Developer Ramping Up Full Module Production

Greystar, a leading multifamily and senior housing operator, developer, and builder, is ramping up production at a modular construction factory in a move that could help take middle-market senior housing to its next evolution in the future.

The company’s new flagship manufacturing facility, Modern Living Solutions, in western Pennsylvania is currently working on a handful of projects aimed at developing more middle-market housing, with an initial focus on housing for traditional multifamily renters. However, Greystar’s leaders see potential for crossover between its modular construction business and its active adult development business, including senior housing.

“Ultimately, the same fundamentals that make our off-site manufacturing approach attractive for multifamily – from conventional to student to active adult – would apply to senior housing,” said Andy Mest, managing director of Modern Living Solutions, Greystar’s modular construction subsidiary. “We believe that modular construction can help us deliver high-quality, affordable, and sustainable senior housing that meets the needs of today’s seniors.”

There are a number of benefits to modular construction, including:

Speed: Modular construction can significantly reduce construction time, which can help developers save money and get projects to market faster.

Quality: Modular construction is often more precise and consistent than traditional construction, which can lead to higher-quality buildings.

Sustainability: Modular construction can help reduce waste and emissions, making it a more sustainable option than traditional construction.

These benefits make modular construction an attractive option for senior housing developers, who are facing a number of challenges, including:

Aging population: The U.S. population is aging, and the demand for senior housing is expected to grow significantly in the coming years.

Labor shortage: The construction industry is facing a labor shortage, which is making it difficult to find qualified workers to build traditional senior housing projects.

Cost: The cost of building senior housing has been rising in recent years, making it more difficult for seniors to afford quality housing.

Modular construction could help address all of these challenges. By reducing construction time and costs, modular construction could help developers build more senior housing units more quickly and affordably. Additionally, the sustainability benefits of modular construction could help reduce the environmental impact of senior housing development.

Greystar is not the only company that is investing in modular construction for senior housing. Other companies, such as Balfour Beatty Communities and The Weitz Company, are also developing modular senior housing projects. As more companies adopt modular construction, it is likely that we will see more affordable, sustainable, and high-quality senior housing options available in the future.

Gary Fleisher, the Modcoach

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Gary Fleisher

Gary Fleisher, “The Mod Coach”, has been entrenched in the offsite construction industry for most of his life. Having started his career in the lumber industry, Gary spent decades working with manufactured and modular home producers and homebuilders. For the past 15 years his blog and LinkedIn postings have introduced thousands to the benefits of factory-built construction and have served as a forum for industry professionals to share insights and perspectives. Gary lives in Hagerstown, MD with his wife, Peg.