Being successful today requires more than just word-of-mouth marketing. New home buyers of all ages are turning to social media to learn what others are saying about everything imaginable.
Looking for advice on what restaurant to visit, visit Facebook. Or if you’re getting ready to buy a car, check out Tik Tok. Looking for a local home builder to build your new modular, manufactured, or site-built home, look no further than social media.
Social media is a powerful tool that can help small new home builders reach a wider audience, build trust, and generate leads. Here are some tips on how to use social media effectively:
- Create a strong social media presence. This means having active profiles on the major social media platforms, such as Facebook, Twitter, and Instagram. Your profiles should be well-designed and include high-quality photos and videos of your homes. You should also post regularly to share updates about your projects, new homes, and special offers.
- Use social media to build trust. People are more likely to do business with companies they trust. Share testimonials from happy clients on your social media pages. You can also use social media to answer questions and address concerns that your potential customers may have.
- Use social media to generate leads. Social media can be a great way to generate leads for your business. Run contests and giveaways, or offer discounts and special promotions to people who like and share your posts. You can also use social media to connect with potential customers who are interested in building a new home.
Here are some additional tips for small new home builders:
- Use targeted advertising. You can use social media to target your ads to specific demographics. For example, you could target ads to people who are interested in building a new home in a certain area or who have a certain budget.
- Partner with other businesses. You can partner with other businesses to promote each other’s products or services. For example, you could partner with a home improvement store to offer discounts to customers who buy materials from them.
- Use social media to build relationships. Social media is a great way to build relationships with potential customers. Respond to comments and questions, and participate in discussions. You can also use social media to share behind-the-scenes photos and videos of your business.
By following these tips, small new home builders can use social media to reach a wider audience, build trust, and generate leads.
Gary Fleisher, the Modcoach
