Finnish Modular Company to Build a Beast of a Factory in Georgia – with video

Finnish company Admares has unveiled its ambitious plans to invest $750 million in constructing a state-of-the-art modular housing factory in the U.S. state of Georgia. The company aims to leverage heavily automated production techniques to mass-produce housing units. With its headquarters being relocated to the United States, Admares is set to revolutionize the home building industry by introducing innovative practices and technology.

Admares plans to build a massive 2.5 million square feet (232,000 square meters) factory in Waycross, Georgia, which is expected to commence operations in late 2025. The company intends to establish six such factories worldwide, each capable of producing 5,000 to 6,000 homes annually. These modular homes, once installed on-site, would only require a foundation and utility connections. Admares emphasizes that their construction method results in 80% less material waste and 75% fewer carbon dioxide emissions compared to traditional homebuilding techniques.

Mikael Hedberg, the founder and CEO of Admares, expressed his enthusiasm for the project, stating, “With our advanced technology, we are adopting successful practices that are common in other advanced industries.” By applying innovative manufacturing processes, Admares aims to revolutionize the housing sector and promote sustainable construction practices.

The choice of Waycross, Georgia, for the manufacturing facility, was strategic. Admares considered the excellent rail and highway connections, as well as the proximity to the Brunswick port, as advantageous factors. These logistical benefits will streamline the transportation of the modular homes to various destinations, ensuring efficient distribution and customer satisfaction.

Admares’ Floating Hotels

Governor Brian Kemp announced the partnership with Admares, emphasizing the positive impact it would have on the local economy. The new facility is projected to create more than 1,400 jobs, providing opportunities for employment in administration, management, engineering, IT, logistics, assembly, robotics maintenance, and production. Additionally, the $750 million investment in Ware County will stimulate economic growth and contribute to the prosperity of the region.

Governor Kemp praised Admares’ decision to establish its manufacturing facility in Waycross, highlighting how it exemplifies Georgia’s appeal to job creators. He stated, “Projects like this prove that in every part of the state, Georgia has what job creators look for.” Furthermore, the governor acknowledged the significance of this project in revolutionizing the homebuilding industry while addressing the need for affordable rural workforce housing.

Admares’ substantial investment in building a modular housing factory in Waycross, Georgia, is set to create a wave of positive change in the construction industry. By leveraging automation and sustainable practices, the company aims to revolutionize homebuilding while contributing to economic growth and job creation in the region. This exciting venture highlights Georgia’s commitment to fostering a business-friendly environment and attracting innovative companies like Admares.

Gary Fleisher

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Gary Fleisher

Gary Fleisher, “The Mod Coach”, has been entrenched in the offsite construction industry for most of his life. Having started his career in the lumber industry, Gary spent decades working with manufactured and modular home producers and homebuilders. For the past 15 years his blog and LinkedIn postings have introduced thousands to the benefits of factory-built construction and have served as a forum for industry professionals to share insights and perspectives. Gary lives in Hagerstown, MD with his wife, Peg.

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