Navigating Innovative Product BS in Offsite Construction

A Guide by Gary Fleisher

In offsite construction, the introduction of innovative products offers both promising opportunities and potential challenges. For developers and factories within this space, discerning the practicality and viability of these new offerings is crucial.

This article delves into the critical indicators—both red flags and green flags—that can inform a well-rounded evaluation process. Understanding these indicators can empower stakeholders to make decisions that not only align with their project’s specific needs, budget, and quality standards but also navigate the complexities of innovation in construction.

What is the Meaning of a Red Flag | What are Red Flags at Work | Red Flag  Indicators - AML Tutorial - YouTube


Red Flag Indicators

Unproven Track Record: A product that enters the market without a solid history of success or lacks endorsements from well-regarded industry figures might pose significant risks. The absence of demonstrable, successful applications can be a major red flag.

Insufficient Testing and Certification: The credibility of a new product heavily depends on its testing history and the certifications it holds. These elements are foundational to ensuring safety, durability, and performance. Products falling short in these areas warrant skepticism.

Opaque Supply Chain: Transparency regarding the supply chain is vital. Any lack of clarity or signs of potential supply chain disruptions can spell trouble for project timelines and procurement strategies.

Compatibility Concerns: The introduction of a product that struggles to mesh with existing systems or necessitates considerable modifications for integration could significantly complicate offsite construction efforts, leading to increased costs and project delays.

Overstated Promises: Caution is advised when encountering vendors who make lofty claims without the data to back them up. Such overpromises can lead to unmet expectations and project setbacks.

Complex Requirements: Products that demand specialized training for installation or carry burdensome maintenance needs may not align well with the efficiencies sought in offsite construction practices.

Inadequate Warranty and Support: The absence of strong warranty protections or subpar customer service suggests a vendor’s lack of confidence in their product, raising doubts about its reliability and long-term viability.


Abel Arias Thats Good GIF by Angie Tribeca

Green Flag Indicators

Proven Success: Products supported by credible case studies or testimonials from reputable industry professionals signify a reliable choice. These success stories are indicative of a product’s ability to deliver on its promises.

Thorough Testing and Certifications: A robust history of testing, accompanied by essential certifications, confirms a product’s adherence to industry standards, offering peace of mind regarding its application in offsite construction.

Supply Chain Transparency: Vendors who offer a clear view of their supply chain and have plans in place to address potential disruptions showcase a level of reliability and foresight valuable to construction projects.

Seamless Integration: The ability of a product to easily fit into existing processes without necessitating significant adjustments is a significant advantage, preserving project timelines and budget allocations.

Eco-Friendliness: Emphasizing sustainability, innovative products that do not sacrifice quality or durability for environmental benefits meet the growing demand for green construction solutions, aligning with regulatory standards and societal values.

Clear and Supported Claims: Vendors who provide straightforward, evidence-backed information about their products demonstrate a commitment to honesty and reliability, fostering trust in their offerings.

Strong Warranty and Support: Comprehensive warranty terms and accessible, knowledgeable customer support reflect a vendor’s confidence in their product and dedication to customer satisfaction.

Practical Innovation: Innovations that address real-world challenges and enhance efficiency, while remaining feasible for offsite construction applications, are particularly valuable. These products represent the kind of progress that can genuinely advance the field.

When faced with the prospect of incorporating a new product into an offsite construction project, a detailed assessment using these red and green flags as a guide can be instrumental. This evaluative framework ensures that any new technology or material adopted not only contributes positively to a project’s immediate success but also its long-term sustainability and efficiency. 

In navigating the frontiers of construction innovation, such discernment is key to embracing advancements that truly make a difference.


Gary Fleisher is a renowned blogger and commentator on construction and housing trends, known for his insightful analysis of the industry.

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print

Gary Fleisher

Gary Fleisher, “The Mod Coach”, has been entrenched in the offsite construction industry for most of his life. Having started his career in the lumber industry, Gary spent decades working with manufactured and modular home producers and homebuilders. For the past 15 years his blog and LinkedIn postings have introduced thousands to the benefits of factory-built construction and have served as a forum for industry professionals to share insights and perspectives. Gary lives in Hagerstown, MD with his wife, Peg.